Keyword research and intent mapping
We find the searches your buyers actually make — and separate ready-to-buy intent from tyre-kickers.
Paid Ads
Google Ads that capture customers already searching
When someone searches 'plumber near me' or 'buy [your product]', they're ready to act. Google Ads puts you in front of them at that exact moment.
What it is
What is Google ads management?
Google Ads management is the setup and ongoing running of paid search advertising: keyword research, campaign structure, ad copywriting, bidding strategy, negative-keyword hygiene, conversion tracking and continuous optimisation to lower your cost per enquiry or sale.
Who it's for
Google Ads suits businesses whose customers actively search — trades, clinics, legal and professional services, local retailers and ecommerce stores. Unlike social ads that create demand, search ads capture demand that already exists.
What's included
What you get with Google Ads Management
Campaign structure and bidding
Tightly themed ad groups and smart bidding strategies so budget flows to the keywords that convert.
Ad copy that earns the click
Headlines and descriptions written to match search intent, with extensions that add credibility and take up more of the page.
Negative keyword management
Ongoing pruning of wasted spend — the unglamorous work that separates profitable accounts from money pits.
Conversion tracking
Calls, forms and sales tracked properly, so every dollar of spend is judged on what it returned.
Landing page guidance
Advice on where clicks should land and what that page must say — because the ad is only half the sale.
How it works
From a seed of idea to real growth
1
Research
Keywords, competitors and realistic cost-per-click for your market.
2
Build
Campaigns, ads and tracking constructed and reviewed with you.
3
Launch & Optimise
Live management of bids, budgets, search terms and testing.
4
Report
Monthly plain-English results: spend, leads, cost per lead, next moves.
For every project we take on, we plant a tree through our own planting programme.
For every project we take on, we plant a tree through our own planting programme.Growing your brand. Growing a greener future.
Growing your brand. Growing a greener future.
Where this fits in our packages
Google Ads management is available as a quoted add-on to any package, priced on campaign scope and budget. Get in touch for a recommendation based on your goals.
Faqs
Common questions about Google Ads Management
Search ads capture people already looking for what you sell; social ads put you in front of people who fit your customer profile but aren't searching yet. Local services with urgent demand usually start with Google; visual brands and impulse products often start with Meta. Many businesses eventually run both.
You set the budget — we recommend a starting range based on your market's cost-per-click and how many leads you need. Management is quoted separately from your ad spend, which goes directly to Google.
No. We quote a fixed monthly management fee scoped to your account size and goals — not a percentage that grows every time you increase budget.
Yes. We audit what's running, cut wasted spend, restructure campaigns and rebuild tracking before scaling — many clients come to us with accounts that were set up once and never properly maintained.
Keep exploring
Related services
Meta Ads Management
Facebook and Instagram advertising with proper targeting, tracking and testing.
View details
Ready to grow with Google Ads Management?
Tell us about your business and we'll recommend the right starting point — no pressure, no jargon.