Campaign strategy
Seasonal and promotional campaigns planned around your business calendar — launches, sales, events and slow periods that need a push.
Social Media
Social media marketing that turns
followers into customers
Strategy, organic content and paid social campaigns working together — so your social presence generates enquiries and sales, not just likes.
What it is
What is social media marketing?
Social media marketing goes beyond posting — it combines strategy, paid advertising and conversion-focused tactics so your social presence generates enquiries and sales, not just likes and followers.
Who it's for
Businesses that want social to drive measurable outcomes — bookings, enquiries, foot traffic and sales — not just a nice-looking feed. Ideal when you're ready to invest in campaigns alongside your organic presence.
What's included
What you get with Social Media Marketing
Organic + paid working together
Organic content builds trust while paid campaigns extend reach to new audiences — planned as one system, not two separate efforts.
Audience research and targeting
We define who your ideal customers are, where they are, and what messaging moves them — then target campaigns accordingly.
Conversion-focused content
Posts and ads built around clear calls to action: book, enquire, visit, buy — with landing points that make the next step obvious.
Lead generation support
Lead-form campaigns and enquiry funnels set up so interest turns into a name, a number and a conversation.
Campaign reporting
Results reported against the goal that mattered — cost per lead, enquiries generated, sales attributed — not vanity metrics.
How it works
From a seed of idea to real growth
1
Audit & Goals
We review your current presence and agree the commercial goals marketing must serve.
2
Plan
You get a marketing plan combining organic content with campaign moments across the year.
3
Launch
Campaigns go live with tracking in place, alongside your regular organic schedule.
4
Measure & scale
We report what each campaign produced and put more behind what works.
For every project we take on, we plant a tree through our own planting programme.
For every project we take on, we plant a tree through our own planting programme.Growing your brand. Growing a greener future.
Growing your brand. Growing a greener future.
Where this fits in our packages
Starter and Momentum focus on organic social media management. Accelerate adds optional paid-ads boost guidance. Elite includes full paid social campaign management. Ad spend is always set by you and paid directly to the ad platform — it sits outside our management fee.
Faqs
Common questions about Social Media Marketing
Management is the day-to-day running of your accounts — content, posting and community. Marketing adds campaign strategy, paid social and conversion-focused tactics aimed at enquiries and sales. Many clients start with management and add marketing when they're ready to push harder on growth.
You set ad spend entirely — it's billed by the platform, not us. Many small businesses start from $10–$30/day on Meta or TikTok and scale as results prove out. We'll recommend a starting range for your goals during setup.
You'll typically see initial data within the first week. Meaningful optimisation usually takes 2–4 weeks as platforms learn who converts. We set realistic expectations upfront based on your offer, budget and market.
Yes — launches, seasonal pushes and event promotions can be scoped as standalone campaigns. Ongoing marketing works best as a monthly retainer, but one-offs are available when you need a focused burst.
Keep exploring
Related services
Meta Ads Management
Facebook and Instagram advertising with proper targeting, tracking and testing.
View details
TikTok Ads Management
TikTok rewards ads that feel native to the feed. We create and manage campaigns built for how the platform actually works.
View detailsReady to grow with Social Media Marketing?
Tell us about your business and we'll recommend the right starting point — no pressure, no jargon.